Westside Students Resell Shoes for Profit


Several Westside students such as junior Will Morrow and sophomore Colin Wein have both created businesses in which they buy, restore and sell shoes for a profit.

Morrow occasionally resells shoes and streetwear and said he enjoys doing this because it connects him to the streetwear community.

“My favorite part of reselling is being able to connect with so many different people that all share the same interest of clothing and streetwear that I have,” Morrow said.

Morrow said he can make a good profit off of reselling shoes.

“The most profit I’ve made off of one shoe is about $100 off of some Semi-Frozen Yeezy 350s,” Morrow said. “They retailed for $220 and I sold them for $325 including shipping. I got a pair right when they restocked around the new year and they were really sought after so I got a quick profit off of them. I then used that profit to get some of my own at retail on a different website.”

In recent years, platforms like GOAT, StockX, and Grailed have popped up, each having their own consumer system for both buying and selling to sneaker enthusiasts. Morrow said selling on these platforms is easy and highly recommended by resellers such as himself.

“A tip that I would give is to make an account on Grailed,” Morrow said. “It verifies everything so if you have authentic items, that is the easiest website to flip stuff. Never sell on eBay and Amazon. People are always impulsive to buy an item as soon as it drops, even if the price is unexplainably high, so start your prices high and then cut them back. Grailed has a feature specifically for cutting prices back every week.”

Wein said he enjoys reselling shoes as a hobby but also appreciates the profit that comes with it.

“Back in 2016 I picked up a pair of Yeezys for $220 and sold them for around $800,” Wein said. “At times I feel bad for the demand of money being asked, but then again, it’s all part of the game. I love to do it for the money, and also as a hobby,”.