As the world starts to become more consumed by technology and the Internet, which is a world in itself, the ease of knowing people based on what happens online is becoming more relevant. For senior Courtney Strayer, she thinks differently. She thinks people shouldn’t be characterized and known for what they do online, but instead who they actually are as people.

After seeing various encounters of fighting on Twitter, Strayer decided she wanted to use these encounters as fuel for her Marketing II project. Straying away from the normal selling of items, Strayer started “The Face Behind the Post Campaign,” a public relations project to spread awareness of social media behavior and prove that it’s more than mindless commenting.

“It’s to show there is more to the Twitter handle or there’s more to the Instagram,” Strayer said. “You can comment someone or tweet at something and it can be mean, and you can think they don’t care, but there is a person behind that who’s reading that and seeing that and I just wanted to bring awareness to the fact that there is someone there.”

The project itself contains various pictures of students holding dry-erase boards reading “My name is ____ not ____ and I am _____”. Students can pick whatever adjective they would like to describe themselves to show they are more than just a name.

Since Thursday, Nov. 6, when the project started, only seniors in Marketing II have been involved in Strayer’s project, but the feedback she has received has been all positive.

“Everyone’s really liked [the project],” Strayer said. “It was kind of cool the next day, people came up to me saying, ‘Hey, that was really cool,’ ‘That was really creative,’ ‘I really liked reading all of those.’ So it was kind of cool for me, in a way, as people started taking it well.”

For Strayer, the feedback of her marketing teacher, Katie Harmon, was similar to that of the students.

“I love [the project],” Harmon said. “I love the creative piece behind it. It’s something I can tell she is very passionate about.”

After success in its first week, Strayer hopes to take her campaign to DECA competitions to show judges, as well as spread the awareness of knowing there is a face behind every online account.

If you are interested in helping Strayer with her campaign, email her for more information.