As social media gains importance to publicizing any brand, clubs and organizations at the highschool have begun developing their presence online, particularly on Instagram. Many, if not most of these pages have something in common: they are student-run.
Having a social media account that posts frequently allows programs to gain visibility with students.
Junior Erik Farley is responsible for operating the Amazing Technicolor Show Choir, or ATSC’s, Instagram profile. Recently, Farley has posted weekly “Senior Sundays” featuring seniors adorned with colorful graphics and fun facts in the caption.
“I think having a student based professional profile is a smart move because younger people know how to appeal to a younger audience. They know trends, they know what people like to see,” Farley said.
ATSC’s page also provides valuable information including dates regarding competitions and other useful knowledge.
“I typically post informational content like when or where our competitions are or who won and information about each person in the group,” Farley said. “I also post performing arts related updates including theater because show choir and theater are closely related.”
While having an Instagram profile with a following is important, a student-run page allows for a more genuine, personal connection with the followers of the profile.
“My favorite part about running the ATSC account would be how I get to choose what content is posted. I post pictures of the group and really let the audience connect with the group. But, I also keep it professional by making the consumer want to see the show,” Farley said.
Junior Julyssa Ruiz moderates and posts on the Hope Squad’s Instagram. Hope Squad is a peer-to-peer suicide prevention program.
“More people have gotten to know what Hope Squad is and know that Westside has one that they can participate in,” Ruiz said. “It also benefits others because it shares where they can access resources for help.”
Featuring students and teachers weekly on the page with encouraging messages helps students feel seen and heard about mental health.
“My favorite part [about running the Instagram] is getting to see my ideas come to life. I also know I have the power to get more people involved, especially those who may not always be included in school pages,” Ruiz said.
